Currently based in Amsterdam, since 2017 I am experimenting with marketing and communication as expanded tools and spaces for action, aiming to reach emerging publics out through cutting-edge narratives. I think and step out of the box to reimagine concepts and formats, working together with multidisciplinary teams, from designers to art directors. While pushing storylines forward, I activate projects in order to further explore brand identity, strategy, and to stimulate “business awareness”.

I always bring with me one main strong belief into the creative industries: brand setters are the ones who disrupt the rules to reinvent them. For that reason, I work with clients from scratch to shape brands embedded in their contexts and cultures.

I mostly enjoy working with you and starting to fabricate and create together. Drop me a message with nice words here

Andrea Rogolino's portrait

What is Curate Fabrica

Curate Fabrica is a new mode of producing, making possible an unconventional space for creativity by freelancing. Curate Fabrica is an inventive laboratory where conversation, brainstorming, mesh-up, and footage of creative thoughts are assembled to generate concrete ideas rather than functional objects. Curate Fabrica is a mindset placing research in futuristic scenarios but drawing projects on today.

Curate Fabrica handcrafts, reconverting the common idea of “fabrica”. The challenge resides in knowing the right moment when to translate an idea into planning, execution, and delivery of a story that needs to happen yet.

About this website

Portraits: Jesper Jensen

Website: Giulia Polenta

© 2021 Curate Fabrica


Curate Fabrica disseminates stories that enable public reaction and engagement. A clear communication is meant for a wider audience reach to deepen a relationship with them on the longer run.

With the main track in arts and culture, Curate Fabrica wants to shift its experience among commercial frameworks as well. The working method is always changing toward the most recent developments in marketing and communication. Curate Fabrica discovers and produces new ways for initiating and leading partnerships, shaping freelance projects, or going under longer-term collaborations.

Curate Fabrica are stories divided into chapters. Here you can find fragments, texts, visuals, or unpacked processes as the result of working together with public, communities, professionals, partners, and organizations.

A black flag with a yellow text on it

Nico Vascellari, 2020

“In Dark Times We Must Dream with Open Eyes”. Taking inspiration from the Italian visual artist Nico Vascellari’s motto, working together means boldly breaking conventions and growing with a strong vision that transforms and brings under a new light sustainable, innovative and fueling ideas.

  • Collaborations:
  • Veem House for Performance
  • DAS Graduate School - DAS Theatre
  • Amsterdamse Hogeschool voor de Kunsten - Academie voor Theater en Dans
  • Wild Vlees – Francesca Lazzeri
  • Santarcangelo Festival (Italy)
  • Esterni - Milano Film Festival (Italy)
  • Holland Festival
  • BNNVARA (The Netherlands)
  • University of Copenhagen
  • Bocconi University (Italy)
  • Kokoschka Revival (Italy)
  • You can hire Curate Fabrica for:
  • Brand strategy
  • Creative consultancy
  • Marketing, Communications and PR management and strategy
  • Multi-channel community engagement
  • Partnership development
  • Fundraising campaign
  • Educational and discursive programming
  • Project management and development
  • Artistic production
  • What you can also ask Curate Fabrica for:
  • Guiding and leading (small) creative teams
  • Mentoring, tutoring, theory advisor and external eye for creative processes
  • Conducting workshops, laboratories and research (among different formats and environments)
How does Curate Fabrica work

Appendix Reasearch projects


Research projects

Curating the darkness for politics, fiction and radical imagination in theater

Reading the blackout triggered by Veem's 100 Day House as a political (re)action.

Together with the Veem House team (2017-2018) I researched by collecting qualitative and quantitative data on how it politically reacted to exogenous factors such as the cut in the structural funding plan. By introducing fairer practices in the system, such as a code and label to be held in practice by arts institutions, policy makers and professionals, meant to be the reaction by the art institute to this crucial episode.

I am interested in the space released by the darkness as an idea that provides the conditions to restructure organizational visions for the future, in between politics and fiction; to empower imagination as a tool for reactionary emancipation by the cultural sector. My research questions how to outperform darkness in the realms of curatorial strategy, fundraising, marketing & communication, management and project development, teamwork.

This research keeps going on, especially during this pandemic crisis, which, more than ever, pushes us in the cultural sector to temporarily shut down spaces, to reframe visions and operations, and to embrace this spread over darkness. These times point out how precarity is shifting us to digitally capitalize what can’t otherwise happen live. All of a sudden, all creative organizations are in different degrees enduring this action to turn their lights off due to a virus interfering with the system from the inside.

My thoughts move in parallel on what can be the strategies to still sustainably and creatively produce under this current enforced scenario. To give agency to a research that gathers around the creative industries that have demanded to still present new formats, which clearly go against the public spectatorship rules and deny co-producing experiences in physical time and space.

Deepening my works by exploring a research-based practice.

This research synergizes with the works led by Curate Fabrica throughout the years in finding out strategies, formats and concepts proposed in order to help organizations and their publics among the politics and events happening in our contemporary world.

It consists of my Research Master thesis, which I presented at Bocconi University (Italy) in 2019 with the supervision by prof. Silvia Bottiroli and prof. Ilaria Morganti, and other ongoing forms of publications. They keep searching for other frameworks in order to be developed more into long-term projects at university, research centres or artistic and creative agencies.

A manual for the public: on how to stay with the trouble darkness and other instructions

Here you can find the beginning of a process published by Veem in 2019 as an extract, sent out to the public while the theater kept its doors closed as a period of non-program.

The text has been conceived as a manual under an ongoing development to pass over concrete or just imaginative instructions on how to move, act and experience differently among uncommon (and unfamiliar) settings.

Read the text here